I am an independent consultant and a steward of data strategy and web-brand strategy for businesses and organizations that leverage the web for their survival.

My background by education is in computer science. I attended the Computer Science & Engineering undergraduate program of India’s top engineering college, Indian Institute of Technology.

In my 3 years of professional experience, I have helped clients navigate the subtleties of the web. My clients include web-based businesses trying to reach product-market fit, independent creators/researchers and senior executives in need of stewardship assistance.

June 2020 Update: I'm accepting new projects to:

  • Build strategic data systems for businesses, researchers and executives

  • Formulate brand-strategy for web-based businesses & build unique web-spaces

  • Make sense of the data using data-science tools and strategy heuristics

If you want to discuss a project opportunity with me, the best way to start the conversation is to drop an email to


I usually work with web-based businesses. Past clients include early-stage SaaS startups, e-commerce companies and independent creators. In my consulting, I offer a specific combination of strategy & stewardship to clients in need of external help to tune the Product-Market Fit of their business.

Even though I have the experience of doing stewardship work in specific domain silos, my consulting service is not so much about implementing a domain-specific feature. It's centered around helping a client traverse through the messy process of configuring together the multiple moving pieces of a relatively new web-based business into a coherent-enough go-to-market strategy.

This can involve helping the client as needed with: market-research, conversion-rate optimization, data analytics, configuring brand-strategy and product-development assistance. More importantly, it involves sensemaking sessions with the client to connect the dots across these domains to come up with a 'more whole' strategy and an implementation plan.

Past Projects

In the majority of my professional client work, I do this:

  • Build data systems and make sense of the data using data-science tools and business heuristics; and offer recommendations for the go-to-market strategy.

  • Build a digital system using low-code/ no-code tools. Examples include a content production system, an inventory-management database & an e-commerce store.

  • Reformulate the web-branding strategy and align the customer-acquisition approach to that --(includes reviewing of the conversion-funnel structure for conversion-rate optimization and stewardship for website design, web-copy & email campaigns).

Selected Projects from my past client work:

  • Extraction of data about marriage celebrants from Australian government website, preparation, analysis & geo-mapping for a policy research project. More details here.

  • Preparation, analysis & visualization of customer research data for a senior executive at a big bank in Monaco. More details here.

  • Design & building of a content production system for a fintech SaaS startup using Coda (a no-code developer tool). Check out the system prototype here.

  • Design & building of a mood-based webspace for an upcoming e-commerce business. Checkout the beta output here.

  • Consulting: Review & refactoring of the website copy for the Community Fundraising section of Krispy Kreme Doughnuts(Australia Division) business website. Website section here

  • Consulting: Brand-strategy and early-stage customer-acquisition strategy for a subscription box company that curates artisan home-decor. Website here.

  • Consulting: Brand-strategy for an emerging bike-lighting brand & refactoring of customer-journey map via refactoring of website copy, redesign of the landing-page, and a refactored customer-acquisition strategy. Website here.

  • Consulting: Brand-strategy and production of website copy (the English version) for Interlink FBC: a Texas-based franchise brokerage for immigrant investors. Website here.

Selected Projects where I was a contributor:

  • Data Collection and Preparation-for-Analysis for a Twitter idea-crowdsourcing experiment run by James Cattell (part of the Systems Unit in the UK Cabinet Office) on UK government's pandemic recovery plan. More details on the project here.

  • Strategy Deck for post-pandemic business intelligence by the Yak Collective-- Don’t Waste the Reboot. My contribution was Slides 37-38: Restructure as a Small-World Network. Project publicly available here.

  • Policy research project for Government of India’s official policy think tank (Niti Aayog) -- Surveying & Modeling Industry-Community collaboration models for rural development for India, from around the world. Analysis & Strategy Document available here.

  • Research Project to model a Living Heritage Business Ecosystem with community-led heritage tourism, under the guidance of Ioannis Poulios. Partial Draft available here.

Selected side-projects/things I did for fun:

  • Helped my college dorm roommate with early-stage customer-acquisition for his custom drone-building startup TechEagle. The startup was later acquired by Zomato(India's hyperlocal food delivery unicorn).

  • Tweetribe: a curation of interesting people on Twitter to make the most out of Twitter experience. beta Website here.

  • Conversion Sherpa: Reviewing landing pages for the first-time web-entrepreneurs and associated subreddit with 1200+ subscribers. beta Website & Subreddit here.

  • LIFA Library(work in progress): a curated library of resources for location-independent free-agents like me. Webpage here.

  • Playing with Data: Exploring YouTube Trending Videos data (2017-18). Notebook here.

  • Internet 4 All Challenge (2014) by Telenor: National Finalist for modeling an alerting system for road-accidents that connects nearby hospitals and the victim's family to the incident.

  • Trading Alpha Building: Bronze Winner (among top 150 global participants) in the global alpha-building (quant models) competition by WorldQuant.

If you want to reach out to me to discuss a project opportunity or for interesting collaboration, drop me an email to