I am an independent consultant and a steward of data strategy and web-brand strategy for businesses and organizations that leverage the web for their survival.
My background by education is in computer science. I attended the Computer Science & Engineering undergraduate program of India’s top engineering college, Indian Institute of Technology.
In my 3 years of professional experience, I have helped clients navigate the subtleties of the web. My clients include web-based businesses trying to reach product-market fit, independent creators/researchers and senior executives in need of stewardship assistance.
June 2020 Update: I'm accepting new projects to:
Build strategic data systems for businesses, researchers and executives
Formulate brand-strategy for web-based businesses & build unique web-spaces
Make sense of the data using data-science tools and strategy heuristics
If you want to discuss a project opportunity with me, the best way to start the conversation is to drop an email to firstname.lastname@example.org.
I usually work with web-based businesses. Past clients include early-stage SaaS startups, e-commerce companies and independent creators. In my consulting, I offer a specific combination of strategy & stewardship to clients in need of external help to tune the Product-Market Fit of their business.
Even though I have the experience of doing stewardship work in specific domain silos, my consulting service is not so much about implementing a domain-specific feature. It's centered around helping a client traverse through the messy process of configuring together the multiple moving pieces of a relatively new web-based business into a coherent-enough go-to-market strategy.
This can involve helping the client as needed with: market-research, conversion-rate optimization, data analytics, configuring brand-strategy and product-development assistance. More importantly, it involves sensemaking sessions with the client to connect the dots across these domains to come up with a 'more whole' strategy and an implementation plan.
In the majority of my professional client work, I do this:
Build data systems and make sense of the data using data-science tools and business heuristics; and offer recommendations for the go-to-market strategy.
Build a digital system using low-code/ no-code tools. Examples include a content production system, an inventory-management database & an e-commerce store.
Reformulate the web-branding strategy and align the customer-acquisition approach to that --(includes reviewing of the conversion-funnel structure for conversion-rate optimization and stewardship for website design, web-copy & email campaigns).
Selected Projects from my past client work:
Extraction of data about marriage celebrants from Australian government website, preparation, analysis & geo-mapping for a policy research project. More details here.
Preparation, analysis & visualization of customer research data for a senior executive at a big bank in Monaco. More details here.
Design & building of a content production system for a fintech SaaS startup using Coda (a no-code developer tool). Check out the system prototype here.
Design & building of a mood-based webspace for an upcoming e-commerce business. Checkout the beta output here.
Consulting: Review & refactoring of the website copy for the Community Fundraising section of Krispy Kreme Doughnuts(Australia Division) business website. Website section here
Consulting: Brand-strategy and early-stage customer-acquisition strategy for a subscription box company that curates artisan home-decor. Website here.
Consulting: Brand-strategy for an emerging bike-lighting brand & refactoring of customer-journey map via refactoring of website copy, redesign of the landing-page, and a refactored customer-acquisition strategy. Website here.
Consulting: Brand-strategy and production of website copy (the English version) for Interlink FBC: a Texas-based franchise brokerage for immigrant investors. Website here.
Selected Projects where I was a contributor:
Data Collection and Preparation-for-Analysis for a Twitter idea-crowdsourcing experiment run by James Cattell (part of the Systems Unit in the UK Cabinet Office) on UK government's pandemic recovery plan. More details on the project here.
Strategy Deck for post-pandemic business intelligence by the Yak Collective-- Don’t Waste the Reboot. My contribution was Slides 37-38: Restructure as a Small-World Network. Project publicly available here.
Policy research project for Government of India’s official policy think tank (Niti Aayog) -- Surveying & Modeling Industry-Community collaboration models for rural development for India, from around the world. Analysis & Strategy Document available here.
Research Project to model a Living Heritage Business Ecosystem with community-led heritage tourism, under the guidance of Ioannis Poulios. Partial Draft available here.
Selected side-projects/things I did for fun:
Helped my college dorm roommate with early-stage customer-acquisition for his custom drone-building startup TechEagle. The startup was later acquired by Zomato(India's hyperlocal food delivery unicorn).
Tweetribe: a curation of interesting people on Twitter to make the most out of Twitter experience. beta Website here.
LIFA Library(work in progress): a curated library of resources for location-independent free-agents like me. Webpage here.
Playing with Data: Exploring YouTube Trending Videos data (2017-18). Notebook here.
Internet 4 All Challenge (2014) by Telenor: National Finalist for modeling an alerting system for road-accidents that connects nearby hospitals and the victim's family to the incident.
Trading Alpha Building: Bronze Winner (among top 150 global participants) in the global alpha-building (quant models) competition by WorldQuant.
If you want to reach out to me to discuss a project opportunity or for interesting collaboration, drop me an email to email@example.com.